Avaya, a global leader in Enterprise Customer Experience (CX), has announced the appointment of Fadi Moubarak as Vice President for Sales and Channels in the Middle East, Africa, and Central Asia.
Based in Dubai, Moubarak brings 34 years of experience in the IT industry and has been with Avaya for over a decade. He previously led the company’s channel business in the EMEA and APAC regions, during which he successfully evolved Avaya’s channel programs and built strong relationships to help partners meet customers’ experience transformation needs while ensuring business growth.
With his deep knowledge of the region he will now lead, and as part of Avaya’s reimagined go-to-market strategy, Moubarak will collaborate with local customers and partners to drive business growth through exceptional customer and employee experiences.
“Many of our largest and most advanced global customers are based in this region, and it’s been a pleasure to work with them over the past 10 years. I’m excited to strengthen these relationships further, finding innovative solutions to deliver transformative customer and employee experiences without major technology overhauls,” said Moubarak.
Cameron Thomson, Group Vice President for EMEA at Avaya, added, “Fadi has earned the respect of the Avaya team, our partners, and customers, making him the natural leader for the newly established Middle East, Africa & Central Asia area. I am confident in his ability to lead our regional transformational initiatives and seize new opportunities. I look forward to seeing him excel in this role.”
In the past two years, Avaya has undergone a successful recapitalization and strategic reset of its customer value proposition and brand. The company has also embarked on a major transformation, revitalizing its culture with a new executive leadership team and enhanced talent across the organization.
Avaya continues to innovate its cloud communications and services portfolio, including the Avaya Experience Platform, working to deliver on its product roadmaps and solidifying its position as a leader in Enterprise CX.
