Digicloud Africa, the exclusive Google Cloud value-added distributor and reseller enablement partner in Africa, is projecting a transformative year ahead, driven by surging enterprise demand for Google’s Gemini AI models and advanced security solutions.
CEO Gregory MacLennan described current market sentiment toward Google as “exceptionally positive,” noting that major enterprises are now implementing Google technologies alongside existing systems and making long-term strategic commitments.
“Major players such as Discovery Health have signed multi-year agreements to harness Gemini across their organisation,” MacLennan said. “Other large enterprises are taking notice, and that’s where the real excitement begins.”
A landmark development fueling this momentum is the recent global partnership between Discovery Vitality and Google, which launched Vitality AI. The platform integrates Google Cloud’s Vertex AI and Gemini models with Vitality’s extensive health datasets to deliver highly personalised, actionable insights tailored to individual health profiles, lifestyle factors, and risk indicators—aiming to reduce illness and extend healthy lifespans.
MacLennan highlighted two key drivers behind the rapid uptake:
Gemini’s market-leading performance — After being perceived as a slower mover in previous years, Gemini has “soared past the competition” in the past 12 months, consistently outperforming rivals across multiple benchmarks. This superiority is translating into real business value, with organisations reporting greater efficiency, lower costs, and faster processes when applying Gemini to specific use cases. Google’s share price more than doubled between May 2025 and January 2026, reflecting strong market recognition of its AI leadership across Workspace, Enterprise, and Cloud applications.
Robust security offerings — Google’s security portfolio is gaining significant traction in Africa, bolstered by Google-level protections, strategic acquisitions (including the Google Cloud–Wiz transaction), and partnerships. Critically, these advanced security capabilities can secure any environment—not just Google-native ones—making them highly attractive in a region increasingly focused on cyber resilience.
The operational launch and active usage of Google Cloud’s Johannesburg region is further accelerating adoption, providing local data residency and performance advantages for South African and regional customers.
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Since its founding in 2018, Digicloud Africa has grown into a Google-exclusive distributor with a network of more than 125 reseller partners operating across 46 African countries. MacLennan sees the current environment as a defining moment for the channel.
“Now is the time to be a reseller—if you weren’t one before, become one. If you already are, now is the moment to speak to your customers about AI and security,” he urged.
Many of Digicloud’s largest and most innovative resellers are already pivoting their businesses toward AI, building and deploying Gemini-based solutions internally—“eating their own dog food”—before bringing them to market.
To support this shift, Digicloud provides continuous training, technical enablement, and programme guidance, allowing partners to focus on customer value and solution engineering rather than navigating complex partner programme requirements.
“Part of our strength is helping resellers stay ahead of Google’s partner programme changes so they can concentrate on technical expertise and solving real business problems,” MacLennan concluded. “We make it simple to sell these solutions and spend as much time as possible creating amazing outcomes for customers.”
