The Apple brand which has been known to have consistently took the Top spot as a Global Brand report for the 10th time has announced it will be releasing a MacBook Pro laptop with a touchscreen as soon as 2025.
According to an insider comment from the Teams, said they are working on the project, and the first design would include a trackpad and keyboard as well as a touchscreen, according to the report.
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This would be a great milestone as if it were to happen, would mark a significant reversal for Apple, which has said for years that touchscreen laptops are ergonomically inferior, even as competing Windows laptops now have touchscreens as a standard feature.
“We really feel that the ergonomics of using a Mac are that your hands are rested on a surface, and that lifting your arm up to poke a screen is a pretty fatiguing thing to do,” Apple’s head of software Craig Federighi said in 2018, adding that he’s “not into touchscreens” on PCs.
Recall, during an event, he was asked whether Apple would release a touchscreen laptop, and he said, “who’s to say?”
The Brand has made tremendous growth, as Apple’s Mac business doesn’t need a shot in the arm, though. Mac sales surged when Apple replaced Intel processors in most of its computers with its own silicon. The change improved battery life and reduced overheating. Apple’s Mac business generated $40.1 billion in revenue during the company’s fiscal 2022, up 14% from 2021.
Some of the features to look into are; the touchscreen Mac would require significant software changes to accept finger taps, which require larger buttons, instead of mouse clicks. Apple’s iPhone and iPads use an operating system designed for touchscreens, while macOS can currently only be controlled with a mouse and keyboard.
