As entertainment and technology continue to submerge, brands and consumer connectivity gets more progressive, deepening brand adoption and patronage.
To influence customers in choosing a company’s brand, or convert a competitive customer to buy one’s brand for a loyalty switch, companies ride on the popularity of celebrities who hold a critical space in the branding of their products. Celebrities are instrumental in brand endorsements to drive the brand’s message to their fans and followers.
Celebrities are seen as a popular figure who influences and control a large number of followership. Their ability to influence and connect to businesses and potential targets makes them control digital purchasing power.
TechBerg in this piece writes on the top celebrities who are championing and promoting the image of some tech brands for adoption and market growth.
Burna Boy (Chipper Cash)
In October 2021, a continental cross-border payments company, Chipper Cash, announced Damini Ebunoluwa Ogulu, known professionally as Burna Boy as partner and brand ambassador.
The Nigerian singer and rapper is recognized as one of the biggest and most successful African artists across the globe.
During the unveiling, the CEO of Chipper Cash Ham Serunjogi said, “Partnerships are meaningful and at the core of what we do. We need strong partners on our journey and it is my honour to announce Burna Boy as our latest partner and brand ambassador. He is someone who has raised the bar and broken it. His greatness is instilled in his humility and love for Africa.”
He has since become the face of the brand, driving customer acquisition and engagement toward hitting the brand’s target.
Wizkid- (Flutterwave)
Ayodeji Ibrahim Balogun, popularly known as Wizkid in 2021 became the official global brand ambassador for Africa’s leading payments technology company, Flutterwave. The brand also used the unveiling to announce its new product “Send” a remittance solution, aimed to increase remittance flow and uptake to the African continent.
The signing of Wizkid as its brand ambassador has further increased the company’s market share and depends its image across the globe.
Since its inception, Flutterwave has processed more than 200 million transactions valued at over $16 billion across 34 countries in Africa and has served 900,000 customers according to a statement from the company in February this year.
FIREBOY (kuda)
Adedamola Adefolahan also known as Fireboy became the face of the leading digital bank, Kuda Bank in January 2022. The 25-year-old is a rave at both local and international levels and has promoted the marketing phase of the brand with maximum results.
Kuda Bank, formerly called Kudi money is a Nigerian free digital-only bank. It was founded in 2017 by Babs Ogundeyi and renamed Kuda Bank in 2019.
Davido (Infinix)
David Adedeji Adeleke, professionally known as Davido is the official brand ambassador of Smartphone, Infinix. He was announced as the phone maker’s brand ambassador in 2018.
Infinix has remained one of the major smartphone brands in Africa.
Olamide (Itel)
In 2020, itel announced Olamide as the brand ambassador for its product portfolio of smartphones, accessories, and televisions.
With his popularity, Olamide has reinforced the desire of brands to give their communities, customers, and fans alike, the means to enjoy the brand and have a significant share of the market.
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Tiwa savage- Tecno
Tiwa Savage has offered a positive complement to Tecno vision for the past few years. She has provided the brand with diverse and innovative brand marketing solutions for its target markets.
Tecno Mobile is a leader in the smartphone mass market in Nigeria offering reliable and affordable smartphones for everyone, while Tiwa Savage makes popular music for the streets, rolling out frequent hits they can relate with.
Mayokun- VBank
Virtual Banking Platform VBank recently named the ‘Hold Father’ singer and Nigerian Talent Adewale Mayowa Emmanuel professionally known as Mayorkun as its Brand Ambassador.
Vbank choice of Mayokun as the face of the brand brings to bear connecting similarities between their target audience and acceptance, with both brands serving mass markets.
Mayorkun is an ambassador of close-up toothpaste and also a leading global alcoholic brand Budweiser. He has performed in major shows within and outside Nigeria with sterling performances thrilling the crowd with his wonderful renditions.
Verdict
It’s certain that brand endorsements by celebrities will continue to play an important role in the journey of a brand’s success and market growth.
