IFS, the global cloud enterprise software company, will participate in Telecoms World Middle East 2023, where it will present its AI-driven IFS Cloud suite of solutions. These solutions are designed to optimize service, project and asset management for Communication Service Providers (CSPs) in the Middle East region.

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Markus Persson, Telecommunications Global Industry Director at IFS, emphasizes the increasing importance of the native 5G stand-alone landscape and the shift towards cloud technologies, leading to a rise in assets and the growth of IoT. IFS Cloud is uniquely positioned to address these industry changes and offers valuable support to CSPs. In addition to assisting with network build-out, IFS has expertise in other verticals relevant to telecom operators and infrastructure providers, particularly in addressing new B2B industry use cases.

As part of the event, Markus Persson will deliver a presentation titled “AI-powered field service evolution: Optimize your assets, workers and projects to scale operational efficiency and excel in the Moment of Service”. He will showcase how IFS empowers leading brands in the Middle East, such as Saudi Telecom Company, to enhance process efficiency, field engineer productivity, profit margins and customer experience.

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Akin Naphtal is an editor-in-chief and CEO of InstinctWave Group, with over 20 years of experience in Media, Marketing and Technologies.

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