Banque Misr, one of Egypt’s leading banks, has signed a long-term agreement with Mastercard to provide customers with the latest digital payment technology. According to a press release, the deal will allow Banque Misr to offer new products, services and innovative solutions to customers from all segments while supporting advanced and competitive digital solutions.

In line with Egypt’s strategy to achieve digital transformation and promote e-payment systems, the partnership will help connect unbanked segments of society to convenient financial solutions. Chairman of Banque Misr, Mohamed El Etreby and EEMEA President of Mastercard, Dimitrios Dosis, signed the agreement.

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El Etreby said, “This partnership aims to support digital transformation and the financial technology pillars which focuses on connecting unbanked segments of society to convenient financial solutions. In turn, we work on curating partnerships that enhance our financial and non-financial services tailored specifically to them and delivered through our wide branch network across Egypt”.

Mastercard will provide Banque Misr with the necessary tools and solutions to support its growth plans, while the bank will use the latest digital payment technology to offer customers more convenient and secure payment options. The agreement will also help the bank offer more competitive digital services to customers and support the continued growth of Egypt’s digital economy.

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Akin Naphtal is an editor-in-chief and CEO of InstinctWave Group, with over 20 years of experience in Media, Marketing and Technologies.

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