SpotQuest, a Singapore-based location intelligence firm, has launched a new platform that is set to revolutionize the hospitality industry. The automated tool provides detailed location intelligence for hotel chains and restauranteurs, using unique data points at a micro-neighbourhood level. The innovative platform delivers insights in a simplified and easily followed format incorporating powerful visualisations through customised maps and tables.
The new technology bridges the gap of other tools, providing data that is deeply relevant to the business with actionable insights. It allows for comparisons across all brands and provides 360-degree location intelligence in real-time. Users can customize filters and point of interest data based on local demand drivers such as landmarks, offices, restaurants and nightlife.
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The platform, which reduces manual work and room for error, is aimed at commercial teams, hotel chains and consultancy firms, supporting and enhancing commercial performance reviews and (re)positioning initiatives, benchmarking, yearly budgeting and business planning. For development teams, SpotQuest provides feasibility studies for existing or new locations and access to a recommended micro-location list by value opportunity.
