Online travel booking platform Booking.com has launched an AI-powered trip planner using OpenAI’s ChatGPT API, which utilizes large language model (LLM) technology. Initially, the tool will be available in beta version exclusively in the United States.

The integration of the AI trip planner aims to provide users with a more interactive and conversational experience when they begin planning their trips. By combining ChatGPT with Booking.com’s machine-learning models, the trip planner offers a wide array of destination and accommodation options.

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During the initial phase, the trip planner will be accessible to a select group of members in the US who are part of Booking.com’s loyalty program, “Genius”. These privileged members will have the opportunity to test the feature and provide valuable feedback, which will be crucial in refining and enhancing the user experience.

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Akin Naphtal is an editor-in-chief and CEO of InstinctWave Group, with over 20 years of experience in Media, Marketing and Technologies.

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